Fruity King & Fruit Industry

Your leading partner in juices and smoothies

We already have more than 25 years’ experience in the development and production of the right juices and smoothies for the right target groups. That is our strength! We are proud of our own brands, Fruity King and The fruit lab, as well as the Private Brands that we produce. We are your full service partner for juices and smoothies from product development to launch.

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Our Brands

Fruity King A pioneer and total supplier of juices and smoothies in the category of chilled juices; that is Fruity King. For more than 15 years, our characteristic 2 litre jugs of juice have been a presence in fridges and on breakfast tables all over the Netherlands. In addition to these moreish thirst quenchers, we also make 100% pure fruit juices (NFC: Not From Concentrate) in 1 litre bottles and smoothies in 250 ml and 750 ml packaging. Fruity King has delicious fruit juices and drinks in a variety of flavours for the whole family.
The fruit lab The fruit lab stands for the best quality and taste. Always made with the very best ingredients and without any nasty additives. A contemporary style of packaging and a unique concept showing the taste profile with numbers, which represent the level of sweet, sour and bitter flavour in the product. We also have cold-pressed vegetable juices, with a clear summary of the ingredients on the front of the packaging. For more information about the fruit lab, go to

juice production

With over 25 years of experience in the production of juices and smoothies we know all there is to know about squeezing, pressing and crushing. We are always working hard to make sure that we can guarantee your customer the very best quality.

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